We can all agree that email is the worst thing that’s ever happened to any of us. Sure, it made the postal service obsolete and it speeds up the rate of textual transmission by a factor of 200,000 or so, but that doesn’t mean that most of us aren’t drowning in promotions and newsletters. In a prior era, some considered it best practice to bring in “professional managers” to run the businesses started by creative and hard-working entrepreneurs once those business began to scale and appeared to need “adult supervision.” The term “upgrade management” is still occasionally heard among investors but never in front of founders.

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure.

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio.